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The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s 1,700 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information on California dairy products, visit www.RealCaliforniaMilk.com .
Dairy products made with California milk can be identified by the Real California Milk seal, which certifies that the products are made exclusively with milk produced on California dairy farms. California produces more butter, ice cream, yogurt and nonfat dry milk than any other state. The state is the second-largest producer of cheese, which is available nationally under the Real California Cheese seal.
Promotion:
The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese.
Education:
Through its promotion activities – including advertising, media outreach, pamphlets, brochures, recipes and the RealCaliforniaMilk.com site, the CMAB educates the public about the milk and dairy products made in California.
Research:
The CMAB engages the California Dairy Research Foundation ( www.cdrf.org ) to conduct research and development activities that benefit California's dairy producers and processors in the consumer marketplace.
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Registration Cost: $895.00
FREE FOR FIRST 50 QUALIFIED* ATTENDEES
Coupon Code: PESFREE
*Only executives of companies that own
or operate a multi-unit pizza/Italian
restaurant will qualify to attend.
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